This month we’ve read works that reveal the power of analogies, punctuation, and creativity all while teaching readers how to use them. These book recommendations offer practical and actionable advice for how to communicate clearly and innovate in ways new and unexpected. Go ahead, take a look at this month’s #OfftheShelf picks:
Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
by John Pollack
As writers, we appreciate words’ ability to shape the way we think and this week’s Off the Shelf recommendation reveals how. Speechwriter, John Pollack, writes about the power of analogies in his book Shortcut, where creative comparisons and cultural references can act as connections between ideas. If you’re ready to think outside the box, look no further than this book about how the use of analogy sparks innovative ideas.
Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation by Lynne Truss
As we gear up to release our online grammar course, Wordsmith: A Grammar and Style Refresher, it seems appropriate to return to one of our favorite texts, Eats, Shoots & Leaves by Lynne Truss. This month’s Off the Shelf recommendation manages to make grammar rules enjoyable for everyone, no matter what your discipline. If you’re looking to laugh while developing a practical skill set, this book is surely the way to go.
Creative Confidence: Unleashing the Creative Potential Within Us All by David and Tom Kelley
True innovation comes from taking creative liberties and a willingness to make mistakes. This week’s Off the Shelf recommendation features Creative Confidence by David and Tom Kelley, where exercising creativity is described as a key element of success, in marketing or otherwise. Regardless of your industry, we suggest you get reacquainted with your creative side and go pick up this book.
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–Dani Clark, Untold