Case Story:

Accelerating Minority-Led Innovation with Design, Writing, & Research

Challenge

To further NITRO!’s mission: to “power up” small businesses by providing access and training on technology and business resources

Solution

We managed the grant analyses and research study design, conducted small business interviews, transcribed the interviews, and wrote case studies from the data 

Results

The positive impacts of the event were covered by local media outlets

Content Creation Services for NITRO! Bootcamp

Untold Content partnered with NITRO! Bootcamp, a minority startup accelerator dedicated to expanding diverse innovation. Through innovation storytelling and marketing initiatives, we were able to further NITRO!’s mission: to “power up” small businesses by providing access and training on technology and business resources. Our commitments to community-based research, diversity and inclusion are evident in this project, as well as our belief that all stories deserve to be told.

OUR SOLUTION

We served as lead research writers, marketers, and content strategists alongside NITRO! Bootcamp, managing a team of two research writers and two graphic designers. We managed the grant analyses and research study design, conducted small business interviews, transcribed the interviews, and wrote case studies from the data. 

results of the partnership

We wrote case studies and a final grant report drawing on survey data collected throughout the interview, as well as interviews conducted before, during, and after the experience. To create compelling content that is understandable to all audiences, we implemented tools throughout our writing such as federal plain language guidelines, 508 compliance checklists, and discipline-specific style guides.

We wrote and designed all marketing materials for NITRO! Bootcamp’s business training session for effective event promotion and communication. To engage with innovators beyond the event, we created an interactive workbook for participants to support learning and stimulate creative thinking.

THE IMPACT

The positive impacts of the event were covered by local media outlets. Our storytelling and research efforts were able to effectively fuel NITRO!’s mission: providing business technology to minority business leaders to expand the world of innovation. 

Background

NITRO! Bootcamp is a minority startup accelerator dedicated to expanding diverse innovation. Through innovation storytelling and marketing initiatives, Untold Content supported NITRO!’s mission: to “power up” small businesses by providing access and training on technology and business resources. Untold served as lead research writers, marketers, and content strategists for this effort, managing a team consisting of two research writers and two graphic designers. We managed the grant analyses and research study design, conducted small business interviews, transcribed the interviews, and wrote case studies from the data. Explore how Untold worked with NITRO! Bootcamp to bring startup stories to life.

Goals

  • As research writers and storytellers committed to revealing untold stories for insight and impact, we aimed to conduct interviews with minority-owned small business leaders, glean business challenges and report on NITRO! Bootcamp’s impacts on business growth. Our commitment to authentic storytelling and our extensive experience in writing and research prepares us to effectively evaluate the communication priorities of our clients and support their mission.

Inputs

  • Conducted interviews with minority-owned small business leaders to glean their business challenges and report on the ways NITRO! Bootcamp impacted their business growth.
  • Wrote case stories and a final grant report drawing on survey data collected throughout the initiative as well as interviews conducted before, during, and after the experience.
  • Wrote and designed all marketing materials for the event, including an interactive workbook for participants to support learning and stimulate creative thinking.
NITRO! Bootcamp

Outcomes

Learning Through Data

Exploring the data behind personal innovation stories ensures that our content is rooted in evidence and engagement. We wrote case studies and a final grant report drawing on survey data collected throughout the interview, as well as interviews conducted before, during, and after the experience. To create compelling content that is understandable to all audiences, we implement tools throughout our writing such as federal plain language guidelines, 508 compliance checklists, and discipline-specific style guides.

Learning Through Experience

Our passion and expertise for event marketing and management maximizes the impact of consumer experiences. We wrote and designed all marketing materials for NITRO! Bootcamp’s business training session for effective event promotion and communication. To engage with innovators beyond the event, we created an interactive workbook for participants to support learning and stimulate creative thinking.

NITRO! Bootcamp marketing materials

Learning Through Collaboration

Untold is your trusted writing partner, enhancing your voice and your goals through continuous collaboration. As lead research writers, marketers, and content strategists, we worked alongside NITRO! Bootcamp, managing the grant analyses and research study design and wrote case studies from the data. The positive impacts of the event were covered by local media outlets. Explore the contribution below:

https://www.youtube.com/watch?v=AmISIcG_lbs&feature=youtu.be

 

Learning Through Storytelling

Our team of writers, designers and researchers holds extensive experience marketing and designing innovation events and proving their transformative value. We design grant reports, program evaluations, evidence-based storytelling, event marketing, innovation stories to pull in participants, event logistics and talking points, landing pages, social media, press releases, workbooks and interactive content. Our commitments to community-based research, diversity and inclusion are evident in this project, as well as our belief that all stories deserve to be told.

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