Content Strategy Supports the Development of Online Courses |

Case Story:

Content Strategy Supports the Development of Online Courses

Challenge

Create engaging online instructional content and assessments that achieve learning objectives.

Solution

Collaborated with SME’s to concept, research, write, and design course objectives, content, and assessments.

Results

Converted entire academic programs to online delivery using best practices in writing and instructional design.

Case Story: EASE Learning Course Development

Untold Content partnered with EASE Learning to support higher education clients in creating online academic courses that were engaging, interactive, and still achieved the required learning outcomes and objectives.

In collaboration with SMEs, our team of expert writers and instructional designers guided the course development from conception to publishing, ensuring that each phase implemented best learning design techniques and principles.

PROJECT GOALS

Provide instructional design support in the development and conversion of courses for higher education clients.
Develop courses that follow best practices in online course design and engage students in multi-modal, scenario-based learning.
Ensure course content meets accessibility requirements and employs a universal design approach to learning.

OUR SOLUTION

Our Instructional Designers interviewed subject matter experts and faculty members to develop course learning outcomes, recommend and design course activities, and finalize fully developed course blueprints.

The Results of the Partnership

As a result of the collaboration, we created facilitation guides, course assessments, course blueprints, course rubrics, and final syllabi.
Converted entire academic programs to online delivery

How can the insights of organizational storytelling and content marketing be applied to education? As a school district that offers a wide range of education programs and support to meet the individual needs of the students within, Hamilton City Schools has a lot to share. Untold Content was invited to engage Hamilton community members in the incredible stories of Hamilton Schools’ students, past and present. Our team of writers, in collaboration with videographers, uncovered the life-changing impacts Hamilton City Schools has had on teachers, students and families by encouraging them to share why they are #HamiltonProud. The result was a year-long social media campaign and a microsite on the school district’s website featuring five stories of teachers and students: www.HamiltonProud.org. Immerse yourself in their stories and watch the first of five videos we scripted and co-produced in collaboration with Barking Squirrel Media: PROJECT GOALS

Promote a positive, inclusive, inspiring school culture by encouraging Hamilton City Schools (HCS) teachers, students and families to share stories about their experiences at Hamilton
Encourage a tradition of excellence by recruiting top teachers, garnering collaborations with local businesses, and encouraging families to send their children to HCS
Generate regional awareness of #HamiltonProud by collecting, writing and circulating video stories that positively portray the experiences of students, faculty and alumni to local and regional audiences

OUR SOLUTION The #HamiltonProud Video Stories Campaign emerged as a way to engage the Hamilton,Ohio community in the stories and successes of their public school district. We began by conducting interviews with current students and teachers as well as alumni. Scripts and storyboards depicted themes of connection, strong student-teacher relationships, and work ethic draw from these interviews. After producing the video stories, we wrote the content featured on www.HamiltonProud.org and designed a social media campaign to promote regional engagement and story-sharing, encouraging the wider community to join in the celebration of Hamilton City Schools. As lead writers and storytellers for this effort, we:

Developed storyboards and scripts for five videos featuring Hamilton City Schools alumni and current students.
Crafted the #HamiltonProud social media campaign to deliver video stories to the Hamilton business, residential, and school community.
Created content for the #HamiltonProud Campaign microsite, or www.hamiltonproud.org, including copy for each of the five videos, which per our design rolled out on a weekly basis over the course of five weeks.
Wrote 30 social media posts delivered over the 35 day #HamiltonProud campaign, achieving over 20,000 video views over 5 weeks!
Hosted a workshop for HCS broadcast students on interviewing + storytelling.

Case Story: