Case Story:
Innovation Storytelling for Healthcare Startup
Challenge
Generate ROI insights and thought leadership credibility in digital health
Solution
Developed and published thought-leading articles, peer-reviewed publications, trade bylines, and white papers featuring the insights of clinical and executive leaders
Results
Validated the health startup’s model with ROI insights and peer-reviewed publications proving impact and value of care
Innovation Storytelling Accelerates Growth for Silicon Valley Healthcare Startup
Crossover Health is an innovative healthcare startup located in Silicon Valley. For the last two years, Untold Content has served as a strategic content partner for Crossover as they scaled from 9 to 40+ employer-sponsored healthcare clinics.
Untold developed and published thought-leading articles, peer-reviewed publications, trade bylines, and white papers featuring the insights of clinical and executive leaders; analyzed health outcomes data to support value propositions; conducted multiple literature reviews to support clinical findings; and developed clinical care pathways to promote operational excellence and differentiation. We achieved 6+ editorial placements in healthcare magazines/journals; developed 4 peer-reviewed publications; revealed new ROI insights for sales team; and developed an enterprise content strategy across all clinical teams.
Take a look at just one of the peer-reviewed publications that we created with SMEs at Crossover Health:
PROJECT GOALS
- Publish peer-reviewed publications to validate the brand approach and differentiators
- Craft thought-provoking, industry-leading articles with executive and clinical leaders
- Develop an enterprise-wide thought leadership strategy
- Analyze health outcomes data to support core brand value propositions
- Generate external brand awareness among C-suite execs, benefits leaders, and employees at enterprise corporations
OUR SOLUTION
Content strategy development, expert content ideation sessions, competitor content landscape reports, editorial calendar creation, editorial management, writing, editing, research, design, illustration, placement of thought pieces, literature reviews, systematic reviews, meta-analyses, peer-reviewed journal articles, social media, and white papers.
THE RESULTS OF THE PARTNERSHIP
- Integrated Physical Medicine Improves Quality of Care at Reduced Cost for Employee Populations (Journal of Occupational and Environmental Medicine)
- Prevalence, Predictors, and Treatment of Imposter Syndrome: A Systematic Review (Journal of General Internal Medicine)
- Integrated Acupuncture Services at Employer-Sponsored Health Centers (Journal of Occupational and Environmental Medicine)
- Are You a Workaholic? How to Tell and What to Do About It (Forbes)
- How to Get Workers to Stop Sitting and Start Moving (Employee Benefit News)
- Innovating Low Back Pain Management in the Workplace (Corporate Wellness Magazine)
- Apply Integrated Care to Our Opioid Crisis (Managed Care Magazine)
- Catering to the Needs of Workers in Big Tech (Monitor on Psychology)
- Why Chiropractic Services Could Be Next Best Thing in Wellness (Employee Benefits News)
- Best Practices: Precision Physical Medicine (White Paper)
- Best Practices: Virtual Physical Therapy (White Paper)
THE IMPACT
“The Untold team offers excellent support that allows our clinical team to develop and organize content around our innovative approaches. This work is essential and will establish XO’s thought-leadership in the physical medicine space. The Untold team is high energy and ready to deliver at every meeting. They go the extra mile with their research and dive deep into physical medicine literature to help take our content to the next level. I am always impressed with the work they get done between meetings–they take an outline of bullet points and general ideas and create an engaging narrative.”
Dan Lord, Director of Physical Medicine Services at Crossover Health
Peer-Reviewed Publications Validating the Healthcare Startup
Content Deliverables Promoting Thought Leadership
6
Days Faster
Untold Uncovered New ROI Insight that Crossover Members Get Better Faster than those in Traditional Healthcare Systems.
Background
Crossover Health is an innovative healthcare startup located in Silicon Valley. For the last two years, Untold Content has served as a strategic content partner for Crossover as they scaled from 9 to 25 employer-sponsored healthcare clinics.
Goals
- Develop and publish thought pieces featuring the insights of clinical experts;
- Analyze health outcomes data to support value propositions;
- Generate brand awareness among C-suite execs, benefits leaders, and employees at enterprise corporations.
Inputs
Content strategy development, editorial calendar creation, editorial management, writing/editing, placement of thought pieces, literature reviews, systematic reviews, peer-reviewed journal articles, social media, and white papers.
Outcomes
- Achieved 4 editorial placements in healthcare magazines/journals
- Developed 3 peer-reviewed publications and conducted multiple literature reviews to support clinical research findings
- Revealed new ROI insights for sales & marketing team
- Developed robust enterprise content strategy across all clinical teams.
Publications
- How to Get Workers to Stop Sitting and Start Moving (Employee Benefit News)
- Innovating Low Back Pain Management in the Workplace (Corporate Wellness Magazine)
- Apply Integrated Care to Our Opioid Crisis (Managed Care Magazine)
- Catering to the Needs of Workers in Big Tech (Monitor on Psychology)
- Lord, D. J., Wright, J. R., Fung, R., Lederhaus, E., Taylor, K., Watts, S. A., et al. (2019). Integrated Physical Medicine Improves Quality of Care at Reduced Cost for Employee Populations.(Journal of Occupational and Environmental Medicine)
Insights
“The Untold team offers excellent support that allows our
clinical team to develop and organize content around our
innovative approaches. This work is essential and will
establish XO’s thought-leadership in the physical
medicine space. The Untold team is high energy and
ready to deliver at every meeting. They go the extra mile
with their research and dive deep into physical medicine
literature to help take our content to the next level. I am
always impressed with the work they get done between
meetings–they take an outline of bullet points and general
ideas and create an engaging narrative.”
–Dan Lord, Director of Physical Medicine Services at Crossover Health
