Case Story:

Innovation Storytelling Accelerates Growth for Silicon Valley Healthcare Startup

Challenge

Generate ROI insights and thought leadership credibility in digital health

Solution

Developed and published thought-leading articles, peer-reviewed publications, trade bylines, and white papers featuring the insights of clinical and executive leaders

Results

Validated the health startup’s model with ROI insights and peer-reviewed publications proving impact and value of care

Innovation Storytelling Accelerates Growth for Silicon Valley Healthcare Startup

Crossover Health is an innovative healthcare startup located in Silicon Valley. For the last two years, Untold Content has served as a strategic content partner for Crossover as they scaled from 9 to 40+ employer-sponsored healthcare clinics. 

Untold developed and published thought-leading articles, peer-reviewed publications, trade bylines, and white papers featuring the insights of clinical and executive leaders; analyzed health outcomes data to support value propositions; conducted multiple literature reviews to support clinical findings; and developed clinical care pathways to promote operational excellence and differentiation. We achieved 6+ editorial placements in healthcare magazines/journals; developed 4 peer-reviewed publications; revealed new ROI insights for sales team; and developed an enterprise content strategy across all clinical teams.

Take a look at just one of the peer-reviewed publications that we created with SMEs at Crossover Health:

PROJECT GOALS

  • Publish peer-reviewed publications to validate the brand approach and differentiators
  • Craft thought-provoking, industry-leading articles with executive and clinical leaders
  • Develop an enterprise-wide thought leadership strategy
  • Analyze health outcomes data to support core brand value propositions
  • Generate external brand awareness among C-suite execs, benefits leaders, and employees at enterprise corporations

OUR SOLUTION

Content strategy development, expert content ideation sessions, competitor content landscape reports, editorial calendar creation, editorial management, writing, editing, research, design, illustration, placement of thought pieces, literature reviews, systematic reviews, meta-analyses, peer-reviewed journal articles, social media, and white papers.

THE RESULTS OF THE PARTNERSHIP

Storytelling for Healthcare Startup

THE IMPACT

Dan Lord Healthcare Startup

“The Untold team offers excellent support that allows our clinical team to develop and organize content around our innovative approaches. This work is essential and will establish XO’s thought-leadership in the physical medicine space. The Untold team is high energy and ready to deliver at every meeting. They go the extra mile with their research and dive deep into physical medicine literature to help take our content to the next level. I am always impressed with the work they get done between meetings–they take an outline of bullet points and general ideas and create an engaging narrative.”

Dan Lord, Director of Physical Medicine Services at Crossover Health

4

Peer-Reviewed Publications Validating the Healthcare Startup

40+

Content Deliverables Promoting Thought Leadership

6

Days Faster

Untold Uncovered New ROI Insight that Crossover Members Get Better Faster than those in Traditional Healthcare Systems.

Background

Crossover Health is an innovative healthcare startup located in Silicon Valley. For the last two years, Untold Content has served as a strategic content partner for Crossover as they scaled from 9 to 25 employer-sponsored healthcare clinics.

Goals

  • Develop and publish thought pieces featuring the insights of clinical experts;
  • Analyze health outcomes data to support value propositions;
  • Generate brand awareness among C-suite execs, benefits leaders, and employees at enterprise corporations.

Inputs

Content strategy development, editorial calendar creation, editorial management, writing/editing, placement of thought pieces, literature reviews, systematic reviews, peer-reviewed journal articles, social media, and white papers.

Outcomes

  • Achieved 4 editorial placements in healthcare magazines/journals
  • Developed 3 peer-reviewed publications and conducted multiple literature reviews to support clinical research findings
  • Revealed new ROI insights for sales & marketing team
  • Developed robust enterprise content strategy across all clinical teams.

Publications

Insights

“The Untold team offers excellent support that allows our
clinical team to develop and organize content around our
innovative approaches. This work is essential and will
establish XO’s thought-leadership in the physical
medicine space. The Untold team is high energy and
ready to deliver at every meeting. They go the extra mile
with their research and dive deep into physical medicine
literature to help take our content to the next level. I am
always impressed with the work they get done between
meetings–they take an outline of bullet points and general
ideas and create an engaging narrative.”

–Dan Lord, Director of Physical Medicine Services at Crossover Health


Related Content