Shepherd Chemical - Technical Writing Case Study

Case Study: The Shepherd Chemical Company Wins the 2016 Polyurethane Innovation Award

A fourth-generation family-owned chemical manufacturer located in Cincinnati, Ohio recently contracted Untold Content to provide script-writing, technical writing, document design and marketing for their new and innovative bismuth catalysts, BiCAT 8840 and 8842. Our storytelling and writing support for these new products resulted in The Shepherd Chemical Company winning the prestigious 2016 Polyurethane Innovation Award, presented by the American Chemistry Council’s Center for Polyurethanes Industry.  We were proud to envision, write and design a holistic package of print and web publications in support of Shepherd Chemicals’ nomination for the award.

Check out the video we scripted, envisioned, and co-produced in collaboration with Barking Squirrel Media, Cincinnati’s premiere video production and digital marketing storytellers and our collaborators:


  • Support Shepherd Chemical’s nomination for the prestigious 2016 Polyurethane Innovation Award
  • Generate awareness of a new innovation in the chemical sciences
  • Create consistent messaging and imagery for a new, innovative product


We culled together information from data sheets, research articles, and conversations with Subject Matter Experts (SMEs) to create deliverables with consistent messaging and imagery in support of Shepherd Chemical’s nomination for the 2016 Polyurethane Innovation Award:


  • We are experts at translating scientific & technical information to broad audiences.
  • We craft the larger stories behind your innovations, services, and products.
  • We create content that builds your brand and inspires action.
  • Our knowledge of SEO and UX supports brand awareness and online analytics.

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