A fourth-generation family-owned chemical manufacturer located in Cincinnati, Ohio recently contracted Untold Content to provide script-writing, technical writing, document design and marketing for their new and innovative bismuth catalysts, BiCAT 8840 and 8842. Our storytelling and writing support for these new products resulted in The Shepherd Chemical Company winning the prestigious 2016 Polyurethane Innovation Award, presented by the American Chemistry Council’s Center for Polyurethanes Industry. We were proud to envision, write and design a holistic package of print and web publications in support of Shepherd Chemicals’ nomination for the award.
Check out the video we scripted, envisioned, and co-produced in collaboration with Barking Squirrel Media, Cincinnati’s premiere video production and digital marketing storytellers and our collaborators:
- Support Shepherd Chemical’s nomination for the prestigious 2016 Polyurethane Innovation Award
- Generate awareness of a new innovation in the chemical sciences
- Create consistent messaging and imagery for a new, innovative product
We culled together information from data sheets, research articles, and conversations with Subject Matter Experts (SMEs) to create deliverables with consistent messaging and imagery in support of Shepherd Chemical’s nomination for the 2016 Polyurethane Innovation Award:
- Edited the nomination narrative, technical paper, and technical presentation
- Designed and developed marketing materials, including brochure and posters
- Scripted and co-produced a video in support of Shepherd’s selection as finalist
- Developed social media campaign/schedule to roll-out during the conference
- Designed and authored a 4’ x 8’ technical poster for the scientific poster session
- Wrote and circulated press release announcing that SHEPHERD CHEMICAL WON!
- Optimized content = Top 10 spot on Google searches for “polyurethane innovation”
IMPLICATIONS FOR OUR CLIENTS:
- We are experts at translating scientific & technical information to broad audiences.
- We craft the larger stories behind your innovations, services, and products.
- We create content that builds your brand and inspires action.
- Our knowledge of SEO and UX supports brand awareness and online analytics.