“One of my favorite aspects of Wordsmith is that it trains professionals to become more concise and deliberate writers. That means you’re able to save time on your writing and also communicate your ideas for greater understanding and impact.” – Katie Trauth Taylor, PhD

Our Wordsmith Q&A Series is here to answer your most pressing writing questions, including how you can improve writing skills and why they matter. Wordsmith is our signature online, self-paced business writing course that gives you the skills you need to become a confident communicator at work and beyond. To start learning how to write for impact, tune in for the whole Wordsmith Q&A series.

Dr. Katie Trauth Taylor is owner and CEO of Untold Content, where she guides a robust team of writers on a mission to impact the world through words. As a writing consultant, Katie provides professional writing services and training programs to organizations and individuals committed to accelerating their thought leadership.

TRANSCRIPT

Question One: Why is writing important?

Katie: We conducted a lot of research while we created Wordsmith. We tried to dig into this question of why does writing matter in the business world? Does grammar still matter in the business world? And we came up with some really interesting findings. 73% of employers seek out job candidates with strong writing skills. Writing is considered a top three most desirable quality among employers. And one of the most fascinating stats that we found is that people who make more grammar mistakes are much less likely to be promoted into leadership positions. Plus, from a company’s perspective, grammar errors can actually reduce sales. They can cause dramatic loss of revenue due to time that’s poorly managed among employees. One of my favorite aspects of Wordsmith is that it trains professionals to become more concise and deliberate writers. That means you’re able to save time on your writing and also communicate your ideas for greater understanding and impact.