Healthcare Communication Solutions with Michael Docktor of Dock Health
August 10, 2020
“To take an idea from concept to reality, storytelling is essential.” —Michael Docktor, co-founder and CEO of Dock Health
“To take an idea from concept to reality, storytelling is essential.” —Michael Docktor, co-founder and CEO of Dock Health
We interviewed several venture capitalists to find out what they look for in a startup one-pager, what MUST be included, and what might turn them off.
“The innovator needs to align the mission and show how this can move forward. You need to either have an institution or an organization that will meet you in the middle or you need to make that place within your organization.” – Yan Shoshitaishvili, assistant professor at Arizona State University
“Fall in love with the problem and consistently check back with the consumer to make sure that the solution that you’re providing is really a painkiller in solving their problem in a meaningful way better than anything else that’s out there.” -Kathy Fish, Chief Research, Development and Innovation Officer at Procter & Gamble
“Our focus for new innovations is how can we go where no one’s gone before, as opposed to how can we make something better.” -Dawn Stancavish, CIO and COO of Massa Products Corporation
“Storytelling is so very important, especially when it comes to innovation and disruption.” —Charlene Platon, Johnson and Johnson nurse innovation fellow and director of ambulatory nursing at Stanford Health Care
“We need to have talent behind everything that we do. We need to understand what’s happening, what’s coming at us, and then finding that talent that just understands the nature of the business, not just internally but externally, across party lines, if you will. And then ultimately, how do we make a difference in not only the global economy, but who we are as humans?” —Brian Cobb
“The storytelling changes throughout that whole evolution of the innovation from the front end to the tail end…and the one common factor is can the person you’re talking to put themselves in that position? And if they can, then it becomes almost immediately credible.” —Lou Gritzo, VP at FM Global
“Storytelling is really important to something like ACTION, and how you tell the story and the passion that you have behind it means a lot to everybody that signs on to be part of it.” —Angie Lorts, cardiac intensivist, co-founder of ACTION, and associate chief quality officer of outcomes at Cincinnati Children’s Medical Center
“Stories are just incredibly important. They’re not just stories. They’re visions of ourselves that we need to smell. We need to see. We need to touch. And we need to believe. Stories make them believable.” —Jennifer Joe, MD & founder of MedTech Boston and Vanguard.Health
“With open learning and lifelong learning, people can explore their interests and then start to stitch them together in ways that really are the engine behind innovation.” —Steve Rader, deputy director for the Center of Excellence for Collaborative Innovation at NASA
“Storytelling is so critical to the leadership process that we need to understand how it works at a high level, a corporate level, and a lower level, as well for any individual team. Within the innovation lab, everything starts with story.” —Michael Todasco, Senior Director of Innovation at PayPal
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