Social Impact Through Strategic Messaging

strategic messaging social impact

A social impact rebranding story about Lex End Homelessness, a city-wide campaign to end and prevent homelessness in Fayette County, Kentucky, as it expanded from a donation fund into a multifaceted community movement.

Rereading Appalachia: Literacy, Place, and Cultural Resistance


Appalachia faces overwhelming challenges that plague many rural areas across the country, including poorly funded schools, stagnant economic development, corrupt political systems, poverty, and drug abuse. Its citizens, in turn, have often been the target of unkind characterizations depicting them as illiterate or backward. Despite entrenched social and economic disadvantages, the region is also known for its strong sense of culture, language, and community.

Attuned Advocacy: Rhetorics of Engagement in Urban Appalachia

Naming Affrilachia

Findings trace an increase in inclusivity and diversity in Appalachian advocacy from the 1960s to the 2010s; the empowering relationship between an organization’s public rhetorics and its individual community members’ attitudes toward their cultural identities; and the role arts movements play in building community and challenging cultural stereotypes.

Innovating an End to Veteran Homelessness

veteran homelessness

Veterans, both male and female, have historically been overrepresented in the U.S. homeless population. This book provides insight into the initial deployment of a Lean Management System across VA, the nation’s largest healthcare system.

Untold Content Featured in Cincy Chic

Untold’s content strategy sessions with BidView led us to the idea that government procurement often feels like a dense wilderness to small business owners–especially those hoping to get started for the first time.