CONTENT MARKETING

From ideation and strategy to content development, we transform insights and expertise into clear, consistent organizational narratives that align with your strategic goals.

S E R V I C E S

  • Content Strategy Session

    We host a 2-3 hour content strategy session with your team that is tailored to your organization’s needs and identifies your organization’s purpose, goals, tactics, audiences, platforms, and storytelling techniques. Before we create content, it’s essential that we align our content development efforts with your organizational goals. Through interactive exercises, we inspire your team to think creatively and strategically about your brand and its messaging. We provide recommendations for the content we think will tell your organization’s story, reflect your brand identity and support your strategic goals. Request a Content Strategy Session.

  • SEO Keyword Research

    Behind every great content strategy is a research-based understanding of the keywords that your customers and audiences will use to find your products and services. We provide a comprehensive overview of the keywords that you should incorporate into your content so that you rank higher–and more accurately–on Google.

  • Content Audit

    How impactful are your current marketing efforts, website content and social media? We review all of your content and provide you with a thorough assessment of your website pages, blog posts and social media posts (up to 10 pages total). Giving you a bird’s eye view of your content terrain, we show you what’s working well and what could be improved. Most importantly, we conclude our audit with recommendations for enhancing current content or writing new content that will help you engage and inform your target audiences.

  • Documented Content Strategy

    A documented content strategy is key to successful, sustained engagement with your key audiences. We start with a Content Strategy Session and SEO Keyword Research and then create a documented content strategy that serves as your team’s one-stop resource when writing marketing materials, email campaigns, white papers, blog posts, and social media. Your Content Strategy will feature your Brand Chemistry, Brand Messaging Grid, Brand Board, Social Media Cheat Sheet with key hashtags and handles that will help you connect with the right customers and partners, and Content Mission Statement.

  • Copywriting

    We write the content that tells your brand’s story and inspires website visitors to work with and buy from your organization. If you want to give new life to a current page on your site or build a new page from scratch, this is a great choice for you. We start with a strategic session where we creatively think through your vision for the site. We read all your current literature, including promotional materials, pitches and presentations to inform ourselves of your capabilities and past performance. Then we create gorgeous content that captivates readers and articulates your mission. We revise all content with you until you love it and it goes live, working with your web designer along the way to ensure our words fit with your vision.

  • Hourly Content Development

    Building on our strategic approach to content and informed by brief weekly huddles with your team, we write website copy, video scripts, journal articles, press releases, white papers, infographics, speeches, blog posts, and social media that articulate a clear and cohesive identity for your organization. Our background in qualitative research prepares us to gather perspectives from a wide variety of sources, identify themes and connections, and build evidence-based stories that inform, engage and inspire.

  • Content Delivery and Analytics

    To ensure your content is viewed by your key audiences, we create and manage email marketing, social media, and influencer marketing campaigns that follow SEO best practices to optimize your content and get it in front of the right viewers. Utilizing Google Analytics as well as social media data, we track our content’s impacts on your website traffic, conversions, social media impressions and engagement.

OUR LATEST CONTENT MARKETING INSIGHTS

Read advice and download templates from expert writing consultants with years of industry experience. Our blog features insights on public intellectualism, technical writing, organizational storytelling and content marketing.