A Guide to Storytelling for Organizational Change
November 27, 2017
For organizations committed to continuous improvement, stories are key to creating and sustaining organizational change.
For organizations committed to continuous improvement, stories are key to creating and sustaining organizational change.
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“I don’t see the most successful visionaries getting by through followership alone, but by conveying that vision with stories versus focusing immediately on the nuts and bolts of their idea” – Mike Reynolds
“I can see companies need to be able to tell stories better. It’s not just reserved for the brand and marketing groups. Everyone needs to be able to tell a story to sell an idea.” Eric Cohen, CEO, Entrepreneur, Speaker, Award-winning Inventor of the Reebok PUMP, Technologist, Mentor, Innovator in Consumer, CPG, and Healthcare
“We hear from former corporate innovators who basically say, ‘we didn’t do enough. We didn’t do enough internal storytelling. And that’s one of the reasons that this initiative got shut down.’ I’ve had that conversation more than once, which is in retrospect: we should have done more, not not necessarily external storytelling and press releases, but just internal explanations about why the initiative exists, who we’re trying to reach with this initiative, how you can be involved, and telling stories of success.” Scott Kirsner, CEO of Innovation Leader and columnist for The Boston Globe
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