Innovation storytelling is the art of communicating new product developments, systems improvements, and ground-breaking new thinking.
There are many storytelling techniques that innovators use to amplify their breakthroughs. From an inspiring personal story about the innovator’s journey to edgy plots that place the innovation itself center stage…
There’s more than one way to tell a good innovation story.
Our team of innovation storytellers at Untold Content continuously interview leaders to glean the top strategies and techniques for harnessing the power of storytelling to get buy-in and funding for big ideas. We interview enterprise innovation leaders as well as startup founders to understand why storytelling is so important to the art of innovation.
We already know that there is immense value in sharing what we know as innovators. And believe it or not, the public is ready to access the insights of experts. So ramping up our ability to communicate innovative ideas is the next important task.
But how can product engineers, new business developers, coders, scientists, and makers effectively communicate our visions for the future? Get buy-in for our disruptive ideas? Inspire more rapid innovation? Let’s be honest: it’s tough.
Makers are thick-skinned.
Innovators are the most resilient people in your organization. Why? Because as innovators, we very often pour our passion into powerful, atypical ideas only to hear the word, “No” or “Not now” or “Well, the idea is good… but I can’t see it on the annual roadmap, so let’s shelve it for now.” It’s important we accept the resilience that must come with invention. But… what if it’s not the actual idea that causes stakeholders to red-light or shelve a pitch?
What if the pitch itself is the real barrier to buy-in?
To achieve faster buy-in, we must share our ideas, prototypes, and research in more compelling, aligned, engaging ways. That’s why our innovation storytellers at Untold Content are sparking a movement for sharing #UntoldInnovation.
We’re interviewing leaders in technology, science, medicine, and social innovation to discover why storytelling matters to the innovation process. Then we’re pulling all of those insights into high-impact Innovation Storytelling Trainings so you can accelerate your innovation cycles through the power of effective storytelling.
Innovation storytellers ask these key questions:
- How do innovators spread enthusiasm for worthy ideas?
- How can subject matter experts translate their ideas in ways all people can understand?
- How can innovators convince skeptics of their findings and get buy-in for their big ideas?
A world empowered to share untold stories of insight, innovation, and impact.
At Untold Content, we’re sparking a movement. Our vision is a world empowered to share untold stories of insight, innovation, and impact. That’s why we’re rapidly capturing innovation stories and analyzing storytelling patterns across innovation industries. Plus we’re inviting you to nominate innovators and share your inventions, systems improvements, and new ways of thinking using the hashtag #UntoldInnovation.
Be sure to join our community so that you get access to these exclusive interviews and industry content trends.
5 Ways to Leverage Innovation Storytelling Strategies
Here are five ways to leverage innovation storytelling in your organization and get involved in the #UntoldInnovation movement:
#1 Read Innovation Stories from Enterprise Leaders and Startup Founders.
18 exclusive interviews are published on our blog with leaders from large enterprises, universities, mid-size companies, venture firms, and startups.
#2 Listen to the Untold Stories of Innovation Podcast.
In March 2020, we’re launching the Untold Stories of Innovation Podcast—a podcast exploring why storytelling matters to the art of innovation.
Hear leaders from Next Wave Impact, Disney, PayPal, FM Global, John Deere, CVG Airport, Cintrifuse, Flywheel Social Enterprise Hub, Queen City Certified, MORTAR Cincinnati, Cincinnati Children’s Hospital Medical Center, and dozens of other highly innovative enterprises and entrepreneurs share strategies and insights on the role that effective writing and communication play in the speed of innovation.
#3 Get Innovation Storytelling Training.
Our team of PhD-level innovation and storytelling consultants crafted an immersive training designed for innovation teams to level up your storytelling skills. The result? More buy-in for your prototypes, ideas, and pitches. Less frustration. Faster innovation.
The experience? Our one-day Innovation Storytelling Training is delivered on-site, hand-in-hand with your innovation team. You’ll learn 25+ epic examples of powerful innovation stories. Attendees experience interactive opportunities to refine and get feedback on their own innovation stories—whether for new product developments, disruptive technologies, process improvements, or stretch visions of the future. Plus we provide a crash-course to all of the insights collected during our 75+ interviews with innovation leaders.
The impact? Product designers, engineers, scientists and innovation leaders better harness the power of stories to get more buy-in and faster innovation processes. Our trainings produced more confidence. More creativity. More collaboration. And most importantly, more buy-in.
Effective innovation storytelling can speed up your stage-gate process. That means better agility. Opened capacity. It means your organization ideates and validates concepts faster. And feels more inspired doing so. Our prediction: Innovation storytelling will grow more visible and important to stage-gate processes and sprint methodologies. Keep watching for more insights from our team as we uncover its drivers and discover practical ways to leverage it among your innovation teams.
#4 Share Your #UntoldInnovation.
We’re inviting YOU to share your inventions, systems improvements, and new ways of thinking using the hashtag #UntoldInnovation. Follow the hashtag #UntoldInnovation on LinkedIn, Twitter, and Instagram to see each story and podcast episode as they are published.
#5 Nominate an Innovator.
You can nominate an innovator in tech, science, medicine, or social innovation for our exclusive interviews. We’re looking for startup founders, enterprise executives, experts, board members, scientists, established and aspiring thought leaders. Any and all nominations are welcome!
Why Share Innovation Stories?
Innovation storytelling catalyzes new product development, economic development, public intellectualism, and startup success. Stories bring awareness for state-of-the-art technologies and practices. They compel us to understand complicated ideas. Stories challenge us to think differently.
If we could look into the future, we’re positive that innovation storytelling will play a role in moving the needle forward for tomorrow’s greatest ideas. We can’t wait to hear your voice in the conversation.