How to Write a Product Sheet (Plus Templates)

Product Sheet

A product sheet is a quick and effective way to introduce or explain a new product to key stakeholders. Here’s 5 writing and design tips to help you make an impact on your reader.

Innovation Storytelling Through Animation with Dave Bossert of Disney

Dave Bossert Blog Header

“Sometimes you just have to take a leap of faith and just go do something. But to me, that’s the fun about creating stuff. It all boils down to story. I don’t care what you’re involved with, if you’re hocking new sparkling water, there’s a story to be told. You’ve got to figure out the story that you want to tell people.” —Dave Bossert

Connecting Leadership and Storytelling with Ryan Hawk

Leadership and Storytelling

“Every person on your team has a different personality and a different motivation. As a leader, it is our job to understand what that is, to help encourage them to do their ultimate best work for the betterment of both themselves as well as your organization.” — Ryan Hawk

Inspiring Underrepresented Innovators with Derrick Braziel

“It’s about a larger story, which is this renaissance that’s happening in Cincinnati. And I can’t think of a single person that I’ve ever met who lives in Cincinnati that doesn’t want the city to get better. And I think that most of us would agree that it’s a better city if all of us can participate.” —Derrick Braziel

Nurse-led Innovation with Charlene Platon

“Storytelling is so very important, especially when it comes to innovation and disruption.” —Charlene Platon, Johnson and Johnson nurse innovation fellow and director of ambulatory nursing at Stanford Health Care

Innovation Cultures with Brian Cobb

“We need to have talent behind everything that we do. We need to understand what’s happening, what’s coming at us, and then finding that talent that just understands the nature of the business, not just internally but externally, across party lines, if you will. And then ultimately, how do we make a difference in not only the global economy, but who we are as humans?” —Brian Cobb

Advancing Science through Story with Lou Gritzo

“The storytelling changes throughout that whole evolution of the innovation from the front end to the tail end…and the one common factor is can the person you’re talking to put themselves in that position? And if they can, then it becomes almost immediately credible.” —Lou Gritzo, VP at FM Global