A product sheet is a quick and effective way to introduce or explain a new product to key stakeholders. Here’s 5 writing and design tips to help you make an impact on your reader.
“Sometimes you just have to take a leap of faith and just go do something. But to me, that’s the fun about creating stuff. It all boils down to story. I don’t care what you’re involved with, if you’re hocking new sparkling water, there’s a story to be told. You’ve got to figure out the story that you want to tell people.” —Dave Bossert
“It’s not to say the way we’ve been doing innovation in the past is wrong… Things are evolving. And our community and our people, be they entrepreneurs or large corporate people, professionals are now looking at the world differently relative to their role in it and their role in business.” — Wendy Lea
“Every person on your team has a different personality and a different motivation. As a leader, it is our job to understand what that is, to help encourage them to do their ultimate best work for the betterment of both themselves as well as your organization.” — Ryan Hawk
“It’s about a larger story, which is this renaissance that’s happening in Cincinnati. And I can’t think of a single person that I’ve ever met who lives in Cincinnati that doesn’t want the city to get better. And I think that most of us would agree that it’s a better city if all of us can participate.” —Derrick Braziel
“I didn’t know patent law existed. I just wasn’t exposed. So, I truly believe exposure is critical.” —Angela Freeman is an intellectual property associate at Barnes & Thornburg, LLC and president of Women & Hi Tech
“Storytelling is so very important, especially when it comes to innovation and disruption.” —Charlene Platon, Johnson and Johnson nurse innovation fellow and director of ambulatory nursing at Stanford Health Care
Our very own podcast host and CEO, Kathryn (Katie) Trauth Taylor, PhD, had a great conversation with Ryan Weber from The University of Alabama in Huntsville about all things technical communication.
“We need to have talent behind everything that we do. We need to understand what’s happening, what’s coming at us, and then finding that talent that just understands the nature of the business, not just internally but externally, across party lines, if you will. And then ultimately, how do we make a difference in not only the global economy, but who we are as humans?” —Brian Cobb
“The storytelling changes throughout that whole evolution of the innovation from the front end to the tail end…and the one common factor is can the person you’re talking to put themselves in that position? And if they can, then it becomes almost immediately credible.” —Lou Gritzo, VP at FM Global
“When you’re starting a data visualization, the first questions you need to ask are: Who’s your audience? What’s the message? And how are they going to consume that message?” —Jeff Shaffer
“Storytelling is one of the most powerful tools that we have, certainly that I have had as a clinician, as an academic, as a policymaker and as an entrepreneur.” —Dena Bravata