Maximizing Social Impact Through Strategic Messaging

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A social impact rebranding story about Lex End Homelessness, a city-wide campaign to end and prevent homelessness in Fayette County, Kentucky, as it expanded from a donation fund into a multifaceted community movement.

What is Innovation Storytelling?

Innovation storytelling is the art of communicating new product developments, systems improvements, and ground-breaking new thinking. There are many storytelling techniques that innovators use to amplify their breakthroughs. From an inspiring personal story about the innovator’s journey to edgy plots that place the innovation itself center stage…   There’s more than one way to tell a good […]

Story Bootcamp for Innov8rs

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Story Bootcamp for Innov8rs provides the tools to craft great innovation stories and adapt your story for any audience at any moment.

How to Write a Product Sheet (Plus Templates)

Product Sheet

A product sheet is a quick and effective way to introduce or explain a new product to key stakeholders. Here’s 5 writing and design tips to help you make an impact on your reader.

Innovation Storytelling Through Animation with Dave Bossert of Disney

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“Sometimes you just have to take a leap of faith and just go do something. But to me, that’s the fun about creating stuff. It all boils down to story. I don’t care what you’re involved with, if you’re hocking new sparkling water, there’s a story to be told. You’ve got to figure out the story that you want to tell people.” —Dave Bossert