How to Create a Brand Vision Board
Read on to discover our expert advice on how to create a brand vision board, plus get our free downloadable brand vision board template!
How to Create a Brand Vision Board With Free Template!
A brand board showcases your organization’s brand in one impactful, visual package.
Research Consent Form Template
If you are conducting interviews, making observations, or hosting focus groups as part of a research study or communications strategy, you must obtain written consent from people whose words you’d like to publish. Even if you create a fake name or pseudonym for the person you are quoting, you still need their permission to do […]
How Wearables Can Inspire Healthcare Communications: Part One
Medical content writing benefits from the lessons of design thinking. Part One of a series on How Wearables Inspire Healthcare Communications.
How Wearables Can Inspire Healthcare Communications: Part Two
Medical content writing oftentimes requires creative thinking about the ultimate impacts of new healthcare technologies, including healthcare wearables.
How Wearables Can Inspire Healthcare Communications: Part Three
stakeholders
Why You Need a Content Strategy
Whether you write regularly or wait for the muse to strike, you need a content strategy to get your message out consistently. Here’s how.
How to Develop a Content Strategy: Step 1
Six Steps to Developing Your Communications Content Strategy Step 1. Articulate your strategic vision, goals, and objectives. Begin by asking: What is your organization’s vision? What are your strategic goals and objectives? How can communicating your expertise, products, or services help you reach those goals? Your strategic vision is your overarching intention for your content. […]
How to Develop a Content Strategy: Step 2
Content should reach defined publics in ways that establish your expertise or market your products and services. There are different ways of “marketing” online content: high sell, low sell, and zero sell:
How to Develop a Content Strategy: Step 3
Here are some types of content and publication venues you might include in your content strategy:
Blog Posts:
Blogs are a casual space on your company website for sharing knowledge, updates, and news. Posting to a blog helps you reach wide readerships, drive website traffic, and increase Search Engine Optimization (SEO), or your rankings on Google.
How to Develop a Content Strategy: Step 5
Don’t just publish your writing when you’re finished with one post. Wait and schedule a timed release of posts so that readers get a steady stream of content delivered within specific themes that align with your organizational vision and content goals.
How to Develop a Content Strategy: Step 4
Okay, you’ve got a vision, goals, key audience(s), and publication venues identified for your content. These are the high-level aspects of your content strategy. Now it’s time to get your hands dirty and develop amazing content ideas that align with your organizational vision.
