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The Untold Content blog features writing advice, templates, and insights from expert writers, researchers, with years of industry experience.

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message market fit
startups

From Product-Market Fit to Message-Market Fit

Product-market fit is all about the product, not your company. It’s an important first step in developing a successful business model, but it leaves room for development.
Message-market fit expresses the uniqueness of your company in a way that resonates with your audience’s goals and values.

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